Journal Articles and Book Chapters
In Progress
“National Identity and Digital Media”
“Media, Foodscape and Migration”
2025
Fujita, Yuiko “Revisiting Cultural Migrants: How Former Aspiring Youth Built Careers in the Global Creative Hubs.” Forthcoming. March. (Invited, in English)
Fujita, Yuiko, and Misako Nukaga. “Rationalizing Foodwork at Home.” In Key Texts for Japanese Sociology. Forthcoming. Sage. January.
2024
“Intersection of Class and Gender in Foodwork: A Comparative Analysis of Intensive Feeding and the Norm of Home Cooking.” October (Invited, in Japanese)
2023
“Media/Cultural Studies and Ethnography.” Journal of Information Studies, Interfaculty Initiative in Information Studies, The University of Tokyo 105: 55-58. (In Japanese)
Fujita, Yuiko, and Yasushi Sukenari. “For the Special Issue: The Pleasures and Challenges of Cultural Sociology.” Japanese Sociological Review 73, no. 4. (Special Issue, Editor, in Japanese)
2022
Introduction, Chapter 4-6 In Nukaga, Misako, and Yuiko Fujita, Hataraku Hahaoya to Kaisoka, Tokyo: Keiso Shobo.
2021
Fujita, Yuiko, and Misako Nukaga. “Rationalizing Foodwork at Home: A Qualitative Study of Coping Strategies and Social Stratification among Working Women with Children.” Japan Sociological Review 72, no. 2: 151-168. (Peer-reviewed, in Japanese).
Fujita, Yuiko, and Misako Nukaga. “Working Mothers and the Meaning of Paid Work: Provider Roles and Occupational Roles among Non-College Educated Women.” Japanese Journal of Family Sociology 33, no. 1: 7-20. (Peer-reviewed, in Japanese).
Nukaga, Misako, and Yuiko Fujita. “How Do Working Mothers Engage in Children’s Education at Home?: Inequality and Dilemma in an ‘Educating Family’ during Early Childhood.” Japanese Journal of Family Sociology 33, no. 2: 130-143. (Peer-reviewed, in Japanese).
Fujita, Yuiko, and Kaoru Takahashi. “Digital Media and Diasporic Nationalism: Japanese Migrant Women in London.” In Media in Asia, edited by Youna Kim. London: Routledge.
2020
“Still A Man’s World: Finding Gender Issues in Tokyo Fashion Week.” In The Routledge Companion to Anthropology and Business, edited by Raza Mir and Anne-Laure Fayard. New York: Routledge.
2018
“How Can We Write Globalisation? Using Ethnography in News Production and Audience Studies.” Journal of Mass Communication Studies 93: 5-16. Japan Association for Media, Journalism and Communication Studies. Lead Article. (Invited, in Japanese).
2017
“International Fashion Designers.” In Doing Sociology through Fashion, edited by Yuiko Fujita, Hiroshi Narumi, and Izumi Tsuji. Tokyo: Yuhikaku. (In Japanese)
2015
“Japanese Fashion Designers and Globalization.” In Fashion Business, edited by Yuiko Fujita, Tomoyoshi Ogawa, and Katsuhiko Yokoi. Tokyo: Dobunkan Shuppan. (In Japanese)
2014
“Cyber Feminism.” In After Television Studies, edited by Mamoru Ito and Yoshitaka Mori. Tokyo: Serikashobo. (In Japanese)
2013
“The Construction of ‘Japaneseness’ and Cultural Production in Western Cities: Japanese Fashion and Industrial Designers and Contemporary Artists.” Japan Sociological Review 63, no. 4: 519-535. (Peer-reviewed, in Japanese).
2012
“The Transnational Identity of New Second Generation Migrants and the Role of Media: A Case Study of Young People in New York City and London.” Review of Asian and Pacific Studies 37: 17-30. (In Japanese)
2011
“Fabricating Japaneseness? The Identity Politics of Young Designers and Artists in Global Cities.” International Journal of Japanese Sociology 20, no. 1: 43-58. Japan Sociological Society. (Special Issue, Editor, in English)
2009
Shiki, Yuko, Yoh Murayama, and Yuiko Fujita. “Television Viewing and Simultaneous Use of New Media: Young People in Japan.” Keio Communication Review 59: 131-140. (In Japanese).
2008
“Cultural Migrants and the Construction of the Imagined West: The Japanese Youth.” In Media Consumption and Everyday Life in Asia, edited by Youna Kim. London: Routledge.
2007
“Transnational Media and National Identity: An Ethnographic Study of Young Japanese in the US and Britain.” Journal of Mass Communication Studies 70: 97-115. Japan Association for Media, Journalism and Communication Studies. (Peer-reviewed, in Japanese).
2006
“Cultural Migrants: The Imagined West and the National Identity of Young Japanese in Tokyo, New York City and London” 2006.4, Ph.D. Thesis, Department of Media and Communications, Goldsmiths, University of London.
2004
“Young Japanese ‘Cultural Migrants’ and Their Imagined West.” Westminster Papers in Communication and Culture 1: 23-37. (Peer-reviewed).
“The Social Function of Ethnic Minority Media in Globalisation: Japanese Newspaper Audience in New York City.” Journal of Mass Communication Studies 64: 121-134. (Peer-reviewed, in Japanese).
2002
“News Production of Ethnic Minority Media: Japanese Newspapers in New York City.” Journal of Mass Communication Studies 61: 191-206. (Peer-reviewed, in Japanese).
Academic Conference Presentations
2024
Fujita, Yuiko. “Digital Media and National Identity: A Long-term Study of Japanese Migrants.” Paper presented at the 74th International Communication Association Annual Conference, Gold Coast, June 2024. (Peer-reviewed)
Fujita, Yuiko. “Media and Global Culinary Field: An Analysis of French Cuisine in Japan.” Paper presented at Food Communication, Regional Conference, ICA (International Communication Association), Dijon, France, May 23, 2024. (Peer-reviewed)
2023
Azhar, Mobeen, Mi-Sook Lee, and Yuiko Fujita, moderator. “Johnny’s & Associates Sexual Assault Issue and Media Responsibility – Interview with Mobeen Azhar.” Japan Association for Media, Journalism, and Communication Studies 39th Seminar, December 15, 2023.
Lee, Mi-Sook, Shintaro Kono, and Yuko Itazu, moderated by Yuiko Fujita. “How Gender Becomes an Issue in Digital Media.” 2nd MeDi-B’AI Symposium “Media and Diversity: Did Women’s Voices Reach the Media?” November 25, 2023.
Fujita, Yuiko. “Digital Media, Migration and Diasporic Nationalism.” Paper presented at Mediating the World in the Digital Age: Politics and Culture of Technological Change Annual UTokyo-SNU-NCCU International Symposium, October 27, 2023. (Invited)
Nukaga, Misako, and Yuiko Fujita. “Dilemmas and Disparities Among Working Mothers in Japan: The Meaning of Paid Work and Mothering Under Neo-Liberal Motherhood Discourse.” Paper presented at the XX ISA World Congress of Sociology, Melbourne, June 26, 2023.
2022
Fujita, Yuiko. “Rap Music, Race and Gender: On Two Sites Kawasaki and Korean Japanese, Hip Hop Feminism.” Open lecture at Meiji University, October 15, 2022.
Takahashi, Kaoru, and Yuiko Fujita. “Media, Identity, and Trans-locality: Female Japanese Migrants in London.” Paper presented at the 72nd International Communication Association Annual Conference, May 2022.
Fujita, Yuiko. Cultural Migrants from Japan: The Imagined West and National Identity. Invited lecture at the EHESS Centre Japon, Paris, France, March 2022.
2021
Fujita, Yuiko. “Trends in the Institutionalization of Sociology of Culture: US and UK.” Invited lecture at the symposium Pleasures and Difficulties in Sociology of Culture, 94th Annual Meeting of the Japan Sociological Society, November 14, 2021.
2019
Fujita, Yuiko, and Misako Nukaga. “Working Mothers and Class Differences.” Paper presented at the 92nd Japan Sociological Society Conference, Seikei University, September 2019.
Fujita, Yuiko, chair. “Social Media and Culture in China, Korea, and Japan.” Panel discussion at Cultural Typhoon, Keio University, June 2019.
2016
Fujita, Yuiko. “The Tokyo Fashion Week in the Global Field of Fashion.” Paper presented at the International Conference on Design History and Design Studies 2016, National Taiwan University of Science & Technology, Taiwan.
2015
Yamaguchi, Makoto, and Yuiko Fujita. “Mobility and Media Culture.” Paper presented at the Japan Association for Media, Journalism and Communication Studies, Spring Conference, Doshisha University, June 2015.
2013
Fujita, Yuiko. “Theories and Practices of Contemporary Ethnography (6): Possibility of Multi-sited Ethnography.” Paper presented at the 86th Japan Sociological Society Conference, Keio University, November 2013.
2011
Fujita, Yuiko. “Cultural Production and Politics of Representation.” Paper presented at the 84th Japan Sociological Society Conference, Kansai University, September 2011.
2010
Fujita, Yuiko. “Construction of Japaneseness in Cultural Production: A Case Study of Japanese Artists Overseas.” Paper presented at the 83rd Japan Sociological Society Conference, Nagoya University, November 2010.
2009
Fujita, Yuiko. “Transnational Identity and Media.” Paper presented at the 82nd Japan Sociological Society Conference, Rikkyo University, October 2009.
2008
Fujita, Yuiko, and Yuiko Shiki. “New Media Use and the Construction of National Images: A Case Study of Young People in Japan.” Invited lecture at the Asia Communication and Media Forum, Beijing, China, November 2008.
2006
Fujita, Yuiko. “Transnational Media and National Identity.” Paper presented at the Japan Association for Media, Journalism and Communication Studies, Fall Conference, Seikei University, November 2006.
Fujita, Yuiko. “Cultural Migrants: A Case Study of Young Japanese Migrating to New York and London.” Paper presented at the 79th Japan Sociological Society Conference, Ritsumeikan University, October 2006.
2005
Fujita, Yuiko. “Young Japanese ‘Cultural Migrants’ and the Construction of Their Imagined West.” Paper presented at the International Communication Association Annual Conference, New York, USA, May 2005.
2001
Fujita, Yuiko. “News Production of Ethnic Minority Media: A Case Study of Japanese Newspapers in New York City.” Paper presented at the Japan Association for Media, Journalism and Communication Studies, Fall Conference, the University of Tokyo, November 2001.